The first newspaper.
1609.
For 400 years, it was how
the world shared its stories.
We communicated everything with images and text on newsprint.
It was the key to the entire world. So your paper became your identity.
We don't want to reinvent any of that. We want to put your artists' world inside it.
Each one a piece of the artist's world — to take home, read, hang, collect, and share.
Told in all text, all images,
or anything in between.
For artists: a way to communicate with fans — to storytell, worldbuild, and generate moments.
For labels: the merch item for the superfan.
And it reaches them
a million ways —
Packaged with the vinyl.
Sold separately online.
A new edition per show date.
Bundled with the ticket.
Given out at the door.
Part of a rewards program.
A kiosk takeover.
Pop-up shop exclusive.
Chart-eligible fan packs.
Signed and numbered.
Monthly subscription.
Mailed to top fans.
The album announcement itself.
Free with pre-order.
QR straight to your fan data.
And all of it costs
$1–3 to make.
Copies10,000
Sell at$25
Cost / copy$1.50
Break-even600 sold
Margin94%
Profit
$235,000
So it works for your biggest artist. And for your upcoming artist.
We handle everything end to end — writing, design, creative direction, marketing, distribution.
Intro
↓
Discovery
↓
Directions & tiers
↓
Design & production
↓
Distribution & marketing
Intro. One call. We learn the artist, the moment, and what you need it to do.
Discovery. We dig through the artist's world — archives, lyrics, photos, tour, fans.
Directions & tiers. We pitch creative directions and pricing tiers. You pick.
Design & production. We design the paper and run the presses, start to finish.
Distribution & marketing. We ship it worldwide, get it into bookstores, and build the social campaign around it.
This year alone, we've worked with DJs, folk singers, rappers, jazz artists…
Because for a flexible format,
you need a flexible team.
